The goal of Love Your Nuts is to raise awareness of (testicular) cancer by educating communities about the “rarely spoken about” cancer that often remains undetected in young adults due to our diverse society in South Africa, where cultural taboos, stigmas and a lack of knowledge about the subject is plentiful.
The founder of Love Your Nuts campaign was diagnosed with testicular cancer in 1995 whilst educating young teenagers about ‘sex education’ at a school and being in his early thirties himself. His journey of survival started by openly confronting in his book his thoughts and emotions, relate the reactions of his friends, family and not least, his students, who provoked him without reserve and in doing so, gave him enormous help and hope. His book “Love your nuts” was published internationally in 2011 in English (German version was published in Germany in 2004 already). "He has won, he lives and he loves. He is showing everybody how valuable they are and how fantastic life can be" (a reader's words) and therefore has a passion for this campaign.
People Living with Cancer
People Living with Cancer (PLWC) was established in 2002 by Carl Liebenberg and Linda Greeff, both of whom are cancer survivors. In the formative years of the organisation the focus was on establishing a peer-to-peer cancer support program. Over time PLWC has developed a broader perspective and now finds its role as an umbrella organisation responsible for many cancer-related projects that find synergy in working together in a complementary and creative manner, overseen by a management group drawn from these projects.
The mission of PLWC
To create a national support structure for people living with cancer, cancer survivors and their families across South Africa by building innovative partnerships that make a difference in the South African cancer arena. People Living with Cancer is a National Organisation that builds innovative partnerships to collaborate on advocacy, awareness, education, screening, prevention, patient support and survivorship.